SEO Standard¶

Download & Install¶

You can download from the following resouces:

To help you automatically optimize and greatly improve the performance of your Magento-based store in Search Engines, Mageplaza SEO extension will bring your store a great chance to own an amazing speed as well as to gain the higher and higher ranks in the popular and famous search engines such as Google, Bing, or Yahoo

In order to install SEO extension on your store, you can learn and do it by yourself via Installation Guide or use Installation Service Package to request the specialist helps from Mageplaza Team.

I. Configuration¶

Login to your Magento 2 backend Stores > Settings >Configurations > Mageplaza Extension: SEO, follow our given guide below to complete those SEO configurations

General
Duplicate Content
Structure Data
Business Information
Social Profiles
Verifications

1.1. General Configuration¶

Choose Enable = “Yes” to turn Mageplaza SEO on generally.

1.2. Duplicate Content¶

Filtering results (from layered navigation pages, etc) is the main cause of generating many similar URLs, and search crawlers assess them are all the same, in other words, it’s called duplicate content. Therefore, you must have the assist from Canonical tags to reduce the duplication of content on the page, this is an onpage SEO tip to note obviously.

In the Use Canonical Link Meta Tag For Categories field: Choose “Yes” to display Canonical tags of Category pages which are from Source Category on the frontend.

In the Use Canonical Link Meta Tag For Products field: Choose “Yes” to display Canonical tags of Source Product on the frontend.

1.3. Structure Data¶

In the Enable Product Structured Data field:
- Select “Yes” to display the basic information of products when they are searched by search engines.
- By this intuitive design, Product Structured Data will increase click through rate (CTR) drastically. Thus, products from your store will be ranked higher on search results.
- You can check Product Structure Data at the Page Source of Product Detail Page. Structure Data will mirror exactly as the basic information of that product.
In the Enable Sitelinks Searchbox field:
- Select “Yes” to display your store’s Searchbox on the Sitelinks. As soon as your store displays on the search results, your store searchbox will also display with the store’s link.
- You can test the code in Page Source of Homepage.

1.4. Business Information¶

In the Enable Bussiness Information field: Select “Yes to display information about your business in the search result.
When you leave any field blank, the information for that field will not display.
You can test the code in Page Source of Homepage.

1.6. Verifications¶

In the Verification field, you need to enter the verification code to confirm the ownership of your site. Hence, you can use the Web services such as Google Search Console, Bing Webmaster Tools, Pinterest and Yandex Webmaster Tools.

In the Google Search Console field: Enter the verification code for Google Search Console.
In the Bing Webmaster Tools field: Enter the verification code for Bing Webmaster Tools.
In the Pinterest field: Enter the verification code for Pinterest.
In the Yandex Webmaster Tools field: Enter the verification code for Yandex Webmaster Tools.

II. SEO Tools¶

This add-on tool will assist SEO extension in assessing and marking which and how to perform the structured data at the best for SEO progress. You can have a general review for the SEO analysis at the Product Page, Category Page and CMS Page.

For example with a product:

Go to Product > Catalog, choose Edit a random one.
Choose PageSpeed Insight button at the header

The page will be directed to PageSpeed Insight page for the check execution.

PageSpeed Insights will focus on 2 key issues: page loading speed and user friendliness. These factors comply with Google web optimization methods as well as automate adjustment process.

Apply the same action with Category Page and CMS Page.

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